Twitter Network Marketing Formula

Knowing how to apply the Twitter network marketing formula is going to determine your success within Twitter. The twitter formula is quite easy, but most, not only don’t know how to use it, but also don’t know what it is. Essentially, this marketing formula encompasses a number of things.

As a new twitter user, the first thing you should do is to setup your profile. This is so that those individuals visiting your page see that you are active within the community and are far more likely to follow you.

One of the biggest mistakes that new twitter network marketers make is in immediately adding contacts to their following list, without having issued out tweets, updated their profile or uploaded a photo of themselves.

This makes sense if you already have an online presence and are simply incorporating your current contacts from your address book or mailing list, but if you are currently working to establish your brand or grow your business, it is critical that you develop your twitter presence first, and then add or invite new followers.

This begins with your profile page, the entry point that every potential follower visits prior to adding you as a contact.

You need to make sure that you complete your profile and that you provide useful information about yourself so that people can either identify you or know what you are offering, involved in, or are interested in.

There are a few different fields relating to your profile that should never be left out, including your full name and your website URL.

Since your user name becomes part of your twitter profile’s URL, you should also make sure that you use a user name that is relevant to your market, niche or represents your business.

You can choose to use your name, if it is available for registration, your website URL, business name or simply keywords representing the market you are involved in. Personally, I recommend that you use your full name as your twitter username. This is so that your profile URL is structured like this: or

One thing that many people don’t know is that keywords featured within your actual twitter profile URL tie directly in with twitters built in search utility, meaning that whenever someone searches for information using specific keywords, twitter searches through profiles and usernames to pull relevant search results.

This means that you should always include your primary keyword within your profile fields, including your bio area, so that you are far more likely to be included in search results each time someone enters a relevant keyword associated with your market.

It’s important to determine what brand you are creating within the twitter network. If you run multiple websites or businesses, use different names (pen names) for business names, you will need to consider the best approach to take.

Do you want to create a single twitter account that serves as an all-in-one contact center for your different markets, or is it better to create multiple twitter accounts, each one focusing on your different businesses and markets?

Even with twitter’s simplistic structure, and the vast amount of tools that are available to help automate your activity and in building a following, you will still need to spend time actively participating within the twitter network community. This is only if you want to further your business and maximize your exposure.

This can be exceptionally difficult to do if you are running and managing multiple twitter accounts, so take that into consideration when you are developing your twitter account and choosing your main focus.

I recommend that you separate your tweets and activity for each of your main markets does help keep things organized and on track. This means to run each of your twitter accounts independently from each other.

By doing this, it will allow you to send out multiple tweets (messages) for each of your markets, rather than confusing potential buyers by using one account that randomly broadcasts messages covering multiple niches.

Twitter has no problem with people opening multiple accounts, however, you must actively use these accounts in order to keep them.

If you allow an account to become inactive for a period of time, twitter reserves the right to terminate the account and open up the possibility of someone else registering that user name. Thus, if you do not intend on creating multiple twitter accounts, make sure that you log in regularly to keep them active.

From within your twitter account, you will be able to add in a short bio. This field is exceptionally important! Once again, with twitter’s search function, it pulls information from the users’ bios to match them up with keywords entered into the search engine.

This means that you should include keywords that are relevant to your niche market, so that you are able to maximize exposure by being included in search results whenever another twitter user enters in those keywords.

Your bio shouldn’t showcase just keywords. You also want to ensure that you provide a bit of information about yourself, so that people who aren’t familiar with you can get to know who you are, and consider following you.

Your bio field, just like any twitter broadcast you send out, is limited to only 140 characters, so you’ll need to take some time to determine the best terms to describe yourself and your business.

Separate keywords with commas so that each keyword is individually placed.

Example: twitter network marketing, twitter network, twitter

When you are satisfied with your account, it’s time to write your first tweet. This can make people a little anxious, especially since once you post a tweet, everyone who visits your profile or chooses to follow you will be able to see it.

With twitter marketing, if you ever want to delete a message that you previously sent out, all you have to do is click on the tweet, look for the trash can icon and click it, to delete your message from the time line.

There is also the option to mark specific tweets as favorites, which will make it easy for you to locate the tweet later on, once you have multiple messages in the time line.

When it comes to writing tweets, don’t spend a lot of time worrying whether it’s creative enough, witty enough, or interesting enough.

Once you have become an active member of the twitter community, you’ll find it easier to think of entertaining and useful tweets, and will also be able to respond to ongoing discussions from those you follow and who follow you.

For now, post whatever is on your mind. Working on a website? Post about it. Perhaps you’ve found an interesting website or news story, post about it.

The idea is to simply post enough so that you become comfortable with the twitter system, and more importunately, so that your profile pages shows activity before you start inviting people to follow you.

Once you’ve posted your first tweet, it’s time to start following people on twitter, so that you can build up your twitter presence, and encourage people to follow you in return.

Don’t just sign up and blast out ads every few minutes expecting to achieve anything but annoying those on your list.

Take the time to talk to people individually by directing messages to specific people, post useful information or links to free products and resources that people in your various niche markets would appreciate.

Just like anything else, you need to develop a reputation on Twitter as being someone who is interested in helping others, while developing your own Twitter presence.

A great thing about Twitter network marketing is the ability to quickly locate other people who are involved in your target twitter market, or industry.

For example, if you are looking to find people to interview who may be experienced in specific things, you can find many people who are involved in nearly every topic and subject online.

It’s like a rolodex of the entire online business industry, and as Twitter continues to grow, more and more people are jumping on board, so expect to see Twitter evolve and change to improve their system and add more interactive, productive features that will make it easier to use and to reach out to others.

Posting subtle little updates about your current projects, websites, blogs and products is an easy way to keep people up to day on what you are doing, even people who otherwise might not know who you are, or what you do.

The way you present your updates and the frequency in which you do it, (avoid Twitter spamming) is critical in staying current and helping your brand become memorable and noticed by the community.

Posted under Twitter

Published on 02/03/2011

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